# Privacy Statement - Link: https://www.viduluz.com/privacy-policy/ - Published: 2026-10-26T01:23:41-05:00 - Author: Viduluz ## PRIVACY STATEMENT **VIDULUZ ** **Last updated: October 27, 2026** At VIDULUZ, we believe that trust is an essential part of a great shopping experience. Whether you’re discovering our collections, purchasing a bag or accessory, subscribing to our newsletter, or contacting our customer service team, we want you to feel confident about how your personal information is handled. This Privacy Statement explains what information we collect, how we use it, which services help us operate our store, and how you can manage your privacy choices. Our goal is simple: to provide a transparent, secure, and enjoyable shopping experience while respecting your personal information. This Statement applies to our website and related shopping, payment, fulfillment, customer support, and marketing services. **Website:** [https://www.viduluz.com](https://www.viduluz.com/) ## 1. WHO WE ARE VIDULUZ is a contemporary fashion brand specializing in bags and accessories. Our products combine distinctive visual patterns with printing, embroidery, and carefully selected materials. VIDULUZ determines the purposes and methods of processing personal information collected through our online store and customer services. For privacy-related questions, please contact: **VIDULUZ Privacy Team** Email: [privacy@viduluz.com](https://www.viduluz.com/privacy-policy/privacy@viduluz.com) Website: [https://www.viduluz.com](https://www.viduluz.com/) Privacy and support requests: [https://www.viduluz.com/help](https://www.viduluz.com/help) For questions about purchases, deliveries, returns, and refunds: **VIDULUZ Customer Service** Email: [customerservice@viduluz.com](https://www.viduluz.com/privacy-policy/customerservice@viduluz.com) ## 2. INFORMATION WE COLLECT We collect information that helps us provide our products, manage purchases, communicate with customers, and improve our online store. The information collected depends on how you interact with VIDULUZ. ### 2.1 Information You Provide When placing an order, creating an account, subscribing to communications, or contacting us, we may collect: * Full name. * Email address. * Telephone number. * Billing address. * Shipping and delivery address. * Account information and authentication details. * Products purchased, quantities, and selected variations. * Order and transaction references. * Delivery instructions. * Customer service communications. * Newsletter subscriptions and communication preferences. * Responses to forms, promotions, or surveys. * Photographs, videos, and supporting documentation submitted with product claims. * Other information you choose to provide when communicating with us. We use this information to provide the relevant services and assist with your requests. ### 2.2 Information Collected Automatically When you browse our website, certain technical information may be collected automatically. This may include: * Internet Protocol (IP) address. * Browser type and version. * Device characteristics. * Operating system. * Language preferences. * Referring websites. * Pages visited. * Products viewed. * Website interactions. * Session and navigation information. * General device and network information. * Approximate geographic location. These details help us maintain website functionality, improve performance, understand visitor activity, and provide a secure shopping environment. ### 2.3 Information from Service Providers We may receive relevant information from companies that help process payments, manufacture products, arrange deliveries, or provide customer services. Examples include: * Payment confirmations. * Order processing updates. * Shipment tracking information. * Delivery confirmations. * Carrier notifications. * Returned-package information. * Warehouse inspection findings. * Refund processing information. This information allows our team to provide more complete assistance throughout the purchasing experience. ## 3. HOW WE USE YOUR INFORMATION We use personal information for specific purposes connected with our products and services. ### 3.1 Processing Purchases We use customer information to: * Confirm and process orders. * Coordinate product manufacturing. * Arrange printing and embroidery. * Process payments. * Generate order confirmations. * Prepare shipping and delivery. * Send order and tracking updates. * Provide assistance with purchases. ### 3.2 Customer Accounts Account information helps customers access their profiles, review purchases, and manage available account features. We use relevant information to support account authentication, security, and administration. ### 3.3 Customer Service We use order records and previous communications to understand customer questions, provide assistance, and maintain continuity between interactions. ### 3.4 Shipping and Delivery We use delivery information to coordinate shipments, review carrier updates, investigate delivery issues, and arrange applicable delivery or reshipping services. ### 3.5 Product Quality and Claims We use relevant order information, photographs, videos, inspection records, and customer communications to evaluate product concerns and provide suitable resolutions. ### 3.6 Website Improvement We analyze relevant website activity and customer feedback to improve product discovery, navigation, technical performance, and the shopping experience. ### 3.7 Marketing and Communications We use permitted contact information and marketing preferences to share collections, promotions, product news, and relevant offers. ### 3.8 Security and Fraud Prevention We process relevant information to maintain website security, protect transactions, investigate suspicious activity, and prevent misuse of customer services. ## 4. PAYMENT PROCESSING VIDULUZ uses external payment service providers, including **Stripe and PayPal**, to process purchases securely. These providers handle payment information according to their own security and privacy practices. VIDULUZ may receive transaction information such as: * Payment confirmation. * Transaction identifiers. * Amount and currency. * Payment method type. * Limited payment details necessary for transaction administration. * Refund information. * Payment dispute or chargeback records. We do not need to receive or store payment card security codes to administer purchases. ### Additional Payments and Reshipping When additional shipping or reshipping charges are payable by the customer, our customer service team may provide a secure payment link or another officially authorized payment method. Information associated with these payments is used to confirm the transaction and arrange the requested service. For further information about payment processing: **Stripe:** [https://stripe.com/privacy](https://stripe.com/privacy) **PayPal:** [https://www.paypal.com/privacy](https://www.paypal.com/privacy) ## 5. SHIPPING, DELIVERY AND MAXMIND GEOLOCATION VIDULUZ uses WooCommerce and MaxMind geolocation technology to support location- related shopping functions. ### 5.1 Approximate Geographic Location WooCommerce uses MaxMind GeoIP data to estimate a visitor’s geographic location based on their IP address. This information may help identify an approximate country or region. We use it to: * Present relevant shipping options. * Estimate shipping costs. * Support location-based tax calculations. * Improve regional shopping settings. * Provide a more relevant international shopping experience. **IP-based geolocation provides an approximate location and does not independently determine your exact postal address.** ### 5.2 Shipping Addresses The delivery address you provide or confirm during checkout is used to arrange shipping and determine the relevant delivery details. Please review your shipping information carefully before completing a purchase. ### 5.3 Fulfillment and Shipping Partners To manufacture and deliver purchases, we share the necessary order information with authorized production, fulfillment, and shipping partners. Our fulfillment arrangements include Printful and other authorized providers. Depending on the service, shared information may include: * Recipient name. * Shipping address. * Contact information needed for delivery. * Purchased products and variations. * Production specifications. * Delivery instructions. * Shipment and tracking references. ### 5.4 Delivery Assistance If a delivery issue occurs, we may review tracking records, carrier notifications, delivery instructions, and previous customer communications. Where appropriate, we coordinate with the fulfillment partner or shipping provider. Some delivery arrangements must be completed directly by the recipient through the carrier. When reshipping is available, we may process updated addresses, additional delivery instructions, and confirmation of applicable reshipping payments. ## 6. PRODUCT CLAIMS, PHOTOGRAPHS AND WAREHOUSE INSPECTIONS We want every VIDULUZ product to meet the quality expectations described on our website. When a customer reports a printing, embroidery, manufacturing, or delivery issue, we collect information relevant to reviewing the claim. ### 6.1 Claim Information This may include: * Order number and purchase details. * Description of the reported issue. * Photographs or videos of the product. * Images of packaging and shipping labels. * Customer service correspondence. * Return Merchandise Authorization (RMA) information. * Return tracking details. * Warehouse inspection findings. * Photographs documenting the product’s condition upon return. * Claim outcomes and relevant supporting records. ### 6.2 Evidence Verification We may compare submitted evidence with product specifications, available production records, previous claim documentation, and physical inspection findings. This review helps us understand the reported issue and identify material differences between the submitted information and the product’s condition. ### 6.3 Digitally Altered and AI-Generated Evidence VIDULUZ may use appropriate technical methods to identify potential inconsistencies in photographs, videos, or other documents submitted with a claim. These checks may include reviewing whether evidence has been materially altered through image-editing tools, artificial intelligence, or other digital methods. A technical indication of possible manipulation is not treated as conclusive evidence on its own. Relevant claim decisions are based on the available information and appropriate human review. ### 6.4 Previous and Subsequent Claims When a customer submits a new claim involving the same order or product, we may consider relevant information from previous claims. This may include: * Earlier descriptions of the reported issue. * Previously submitted photographs and videos. * Inspection records. * Previous claim outcomes. * New evidence submitted with the current request. Each new claim is assessed according to its circumstances. Previous claim records help us provide consistent customer service, understand product history, and identify duplicate or materially inconsistent requests. ### 6.5 Sharing Claim Information Relevant claim documentation may be shared with authorized manufacturers, fulfillment facilities, shipping carriers, payment providers, or technical service providers when necessary to investigate and resolve a request. We limit this sharing to information relevant to the service being performed. For the applicable procedures, please review our Return, Refund & Cancellation Policy: > [Returns and refund policy](https://www.viduluz.com/refund_and_returns_policy/) ## 7. WEBSITE ANALYTICS AND PERFORMANCE VIDULUZ uses analytics technologies to understand website activity and continually improve the shopping experience. These services help us identify opportunities to improve navigation, product discovery, technical performance, and usability. ### 7.1 Google Analytics 4 We use Google Analytics 4 to measure website traffic and understand how visitors interact with our store. This may include information about: * Website visits. * Pages viewed. * Product interactions. * Shopping journey events. * Traffic sources. * General engagement. * E-commerce conversions. ### 7.2 Matomo We use Matomo to analyze website performance and visitor interactions. Matomo supports measurement of: * Website traffic. * Navigation patterns. * Product interest. * Referral sources. * E-commerce activity. * General website performance. The information collected depends on the analytics configuration and applicable privacy choices. ### 7.3 Microsoft Clarity We use Microsoft Clarity to better understand how visitors navigate and interact with our website. Clarity provides features such as: * Heatmaps. * Session recordings. * Interaction analysis. * Navigation insights. * Usability measurement. These insights help us identify opportunities to improve the website experience. We apply privacy safeguards to reduce the collection of sensitive content, particularly in account, payment, and checkout interactions. ### 7.4 Analytics Preferences Optional analytics technologies are managed through the available cookie and privacy controls. You can find more information in our Cookie Policy: > [Cookies policy](https://www.viduluz.com/cookies/) ## 8. ADVERTISING AND SOCIAL MEDIA MEASUREMENT VIDULUZ uses advertising technologies to understand the effectiveness of promotional campaigns and make relevant product communications available to interested audiences. These services may measure interactions such as: * Viewing a product. * Adding a product to a shopping cart. * Beginning checkout. * Completing a purchase. * Visiting the website through an advertisement. * Interacting with promotional content. Depending on the integration and privacy settings, advertising measurement may involve technical identifiers, selected transaction details, and information used to associate conversions with campaigns. ### 8.1 Meta — Facebook and Instagram We use Meta Pixel and Meta Conversions API to measure advertising performance across Facebook and Instagram. These technologies support campaign attribution, conversion measurement, and relevant product remarketing. ### 8.2 TikTok We use TikTok Pixel and TikTok Events API to measure campaign interactions, website events, and advertising conversions. ### 8.3 Pinterest We use Pinterest Tag and Pinterest Conversions API to understand product discovery activity and measure advertising performance. ### 8.4 X We use X advertising measurement technologies to evaluate campaign performance and relevant website conversions. ### 8.5 Google Ads We use Google Ads conversion measurement and related advertising technologies to understand the effectiveness of campaigns and eligible remarketing activities. ### 8.6 Microsoft Advertising / Bing We use Microsoft Advertising, including Universal Event Tracking (UET), to measure advertising interactions and conversion events. ### 8.7 Browser-Based and Server-Side Measurement Some advertising services use browser-based pixels and cookies. Others receive selected information through server-side connections, including Conversions API and Events API integrations. These methods may involve the processing of personal information, even when traditional browser cookies are not used. Depending on the integration, certain identifiers may be pseudonymized or hashed before transmission for matching or measurement purposes. Such transformations provide an additional technical safeguard but do not necessarily make the information anonymous. We manage optional advertising processing according to the applicable privacy choices and requirements. ### 8.8 Advertising Privacy Choices Some jurisdictions recognize specific rights to opt out of targeted advertising or certain forms of personal information sharing. Where applicable, these choices can be exercised through our privacy controls or by contacting our Privacy Team. We also take account of recognized browser privacy preference signals, including Global Privacy Control where required. ## 9. CLOUDFLARE AND TAG MANAGEMENT VIDULUZ uses Cloudflare services to support website security, performance, and the management of approved third-party integrations. ### 9.1 Website Security Cloudflare may process technical information to help: * Identify suspicious traffic. * Detect automated requests. * Protect website services. * Support security verification. * Maintain website availability. ### 9.2 Cloudflare Zaraz We use Cloudflare Zaraz to manage analytics tags, advertising integrations, and related event technologies. Zaraz helps coordinate supported browser-based tools and server-side measurement services. ### 9.3 Consent Management Our consent management system organizes optional technologies according to their purposes. These include analytics, functionality, and marketing. The system uses visitor preferences to determine which optional integrations may operate. Privacy choices can be reviewed and changed through the available Cookie Settings controls. More information is available in our Cookie Policy: > [Cookies policy](https://www.viduluz.com/cookies/) ## 10. FLUENTCRM AND EMAIL MARKETING VIDULUZ uses FluentCRM to manage email communications, newsletters, customer preferences, and promotional campaigns. This helps us share relevant information about our products and collections. ### 10.1 Email Subscriptions When you subscribe to promotional communications, we may collect: * Your email address. * Your name, when provided. * Subscription preferences. * Subscription and consent records. * Relevant campaign interaction information. We use this information to manage your subscription and provide the communications you have requested. ### 10.2 Campaign Personalization We may use relevant preferences and customer interactions to organize communication segments and provide more useful promotional content. This may include information about previous purchases or product interests when appropriate. ### 10.3 Email Open Tracking Promotional emails may include a small tracking image that helps estimate whether a message has been opened. Email open measurements are not always exact because email applications may restrict, automatically load, or otherwise modify tracking behavior. ### 10.4 Email Click Tracking Links in promotional emails may contain identifiers that help us understand which campaign content receives engagement. This information supports campaign analysis and helps improve future communications. ### 10.5 Campaign Attribution FluentCRM may use website identifiers to associate visits or purchases with previous email campaign interactions. These technologies help us understand campaign effectiveness and customer engagement. Website-based tracking follows the relevant cookie preferences. ### 10.6 Unsubscribing You can unsubscribe from promotional emails at any time using the unsubscribe link included in the message. You can also contact: [**privacy@viduluz.com**](https://www.viduluz.com/privacy-policy/privacy@viduluz.com) Marketing email preferences and website cookie preferences are managed separately. Unsubscribing from promotional communications does not affect essential messages concerning purchases, payments, deliveries, or customer service requests. ## 11. SOCIAL MEDIA AND EMBEDDED CONTENT VIDULUZ maintains a presence on social media platforms to share product designs, collections, and brand content. When you interact with our social media profiles, we may receive relevant information associated with your interaction, depending on the platform and your privacy settings. This may include: * Public profile information. * Messages sent to our accounts. * Comments or reactions. * Information voluntarily shared in social media communications. ### Instagram Content Our website may display Instagram content or other social media features. When embedded content is loaded, the relevant platform may receive technical information about your interaction and may use its own cookies or identifiers. Optional embedded features are managed through the appropriate privacy controls. Social media platforms maintain their own privacy policies, which explain how they process information through their services. ## 12. COOKIES AND ONLINE IDENTIFIERS Cookies and related technologies support shopping functionality, website security, analytics, personalization, and advertising measurement. Depending on the service, these technologies may process: * IP addresses. * Browser and device information. * Online identifiers. * Approximate geographic location. * Website interactions. * Product and shopping events. * Advertising attribution information. * Session and preference information. We organize these technologies into four categories: * Strictly Necessary. * Functional. * Analytics and Performance. * Marketing and Advertising. Our Cookie Policy explains these categories, identifies the relevant providers, and describes how visitors can manage their preferences. **Cookie Policy:** > [Cookies policy](https://www.viduluz.com/cookies/) ## 13. WHEN WE SHARE PERSONAL INFORMATION We work with service providers that help us operate our online store and deliver customer services. Depending on the activity, these may include: * Payment processors, including Stripe and PayPal. * Production and fulfillment partners, including Printful. * Shipping carriers and logistics providers. * WordPress and WooCommerce-related service providers. * Website hosting and security providers. * Cloudflare and related infrastructure services. * Geolocation data services, including MaxMind integration. * Analytics providers, including Google Analytics, Matomo, and Microsoft Clarity. * Advertising platforms, including Meta, TikTok, Pinterest, X, Google Ads, and Microsoft Advertising. * Customer communication and email delivery providers. * Professional advisers and service providers supporting our operations. We share information according to the purpose of the relevant service. Some providers process information on our behalf, while others may have independent responsibilities concerning their services. ### Advertising and Data Sharing Advertising services may receive online identifiers and relevant event information for measurement, attribution, or personalized advertising. Certain privacy laws classify some advertising-related disclosures as a sale, sharing, or use of personal information for targeted advertising, even where no money is exchanged for the information itself. We provide the applicable privacy choices and respect valid opt-out requests. ### Other Disclosures We may also disclose relevant information when necessary to respond to lawful requests, investigate security incidents, or support a legitimate business transfer or reorganization. ## 14. INTERNATIONAL DATA PROCESSING VIDULUZ serves an international community and works with providers operating in different countries. Personal information may be accessed, stored, or processed in countries where our authorized service providers operate. These may include the United States, Spain, Colombia, and other locations involved in payment processing, production, shipping, website services, and customer communications. We use appropriate data protection arrangements for international processing. Where relevant, these may include recognized contractual safeguards or other applicable transfer mechanisms. You may contact our Privacy Team for additional information about international data processing relating to your personal information. ## 15. HOW LONG WE KEEP YOUR INFORMATION We retain personal information for periods appropriate to the services provided and the purposes for which the information was collected. Our general retention framework is organized as follows. ### 15.1 Account Information Customer account records are maintained while needed for account administration. Relevant information may be retained for up to three years following account closure for associated administrative and recordkeeping purposes. ### 15.2 Order and Payment Information Order records, invoices, payment references, and transaction information are retained according to applicable accounting, tax, and business recordkeeping requirements. ### 15.3 Customer Service and Feedback General feedback records may be retained for up to 180 days. Communications associated with purchases, delivery issues, warranties, or ongoing customer matters may be retained for longer when necessary. ### 15.4 Product Claims and Inspections Relevant photographs, videos, inspection findings, customer correspondence, and claim histories may be retained for up to five years when needed for claim administration, quality verification, security, or related recordkeeping. This helps us review subsequent claims and maintain an accurate history of previous resolutions. ### 15.5 Marketing Communications Marketing contact information is maintained while the relevant subscription or communication relationship remains active. Consent, unsubscribe, and preference records may be retained for the period needed to demonstrate and respect those choices. ### 15.6 Analytics and Advertising Relevant analytics and campaign records are retained according to their purposes and service configurations. Our general retention framework includes: * Website analytics and performance records: up to three years. * Campaign measurement and advertising records: generally up to 180 days. * Relevant marketing permission records: up to five years where needed. * Security and fraud-prevention records: up to five years where necessary. Individual providers may apply different technical storage periods, which are managed through their configurations and relevant privacy arrangements. When information is no longer needed, we delete, anonymize, or otherwise manage it according to the applicable retention procedures. ## 16. HOW WE PROTECT PERSONAL INFORMATION Protecting customer information is an important part of our operations. We use reasonable technical and organizational safeguards designed to maintain the security of personal information. These may include: * Secure website connections. * Controlled access to customer information. * Administrative authentication and access restrictions. * Established payment processing services. * Website security monitoring. * Technical safeguards for customer accounts. * Appropriate handling of support and claim documentation. Access to personal information is limited according to operational responsibilities. We also encourage customers to protect their account credentials and use secure connections when accessing their accounts. ## 17. AUTOMATED TOOLS AND ARTIFICIAL INTELLIGENCE Some of our technical services use automated processes to support security, analytics, website performance, and customer service. These tools may help identify unusual activity, organize information, or highlight potential inconsistencies. ### Product Claim Reviews Technical analysis may assist our team in identifying possible alterations to photographs, videos, or claim documentation. **Material product-claim decisions are not based solely on an automated indication of fraud or image manipulation.** We consider relevant evidence and provide appropriate human review. Customers can contact our customer service team for clarification or reconsideration of a claim. ### Advertising and Personalization Advertising platforms may use automated methods to measure conversions, organize audiences, or determine the relevance of advertisements. These activities are managed according to the applicable privacy preferences and the practices of the relevant providers. ## 18. YOUR PRIVACY RIGHTS AND CHOICES We want you to have clear and practical ways to understand and manage your personal information. Depending on the privacy laws applicable to you, your rights may include: * Requesting access to personal information. * Correcting inaccurate or incomplete information. * Requesting deletion of eligible information. * Requesting a portable copy of certain information. * Requesting restrictions on certain processing activities. * Objecting to certain uses of personal information. * Withdrawing consent. * Opting out of eligible targeted advertising or data sharing. * Requesting information about automated processing. * Seeking review of qualifying automated decisions. * Contacting an appropriate data protection authority. ### 18.1 How to Submit a Privacy Request You may contact: [**privacy@viduluz.com**](https://www.viduluz.com/privacy-policy/privacy@viduluz.com) Or visit: https://www.viduluz.com/help Please describe your request and provide the contact information associated with your account or purchase. For security purposes, we may request limited additional information to verify your identity before providing access to or changing personal information. ### 18.2 Managing Marketing Preferences You can unsubscribe from promotional emails through the unsubscribe link included in the message. You may also contact our Privacy Team for assistance. ### 18.3 Managing Cookie Preferences You can review or change optional cookie categories through the Cookie Settings controls on our website. Additional information is available at: > [Cookies policy](https://www.viduluz.com/cookies/) ### 18.4 International Privacy Rights VIDULUZ welcomes customers from different countries, and privacy rights may vary depending on location. For customers in the European Union, the General Data Protection Regulation (GDPR) and applicable national data protection requirements provide rights relating to personal information. Customers in the United Kingdom, Switzerland, the United States, Colombia, and other countries may also have specific privacy rights under their local requirements. If you believe privacy rules specific to your country apply to your information, simply tell our Privacy Team your country and explain your request. **We will be happy to review your situation and help you understand the available options.** You do not need to identify or quote a particular law when contacting us. ## 19. CHILDREN’S PRIVACY Our online shopping services are intended for adults. We do not knowingly seek to collect personal information directly from children under 18 for independent customer accounts or marketing purposes. If you are a parent or guardian and have a concern about information relating to a child, please contact our Privacy Team. We will review the situation and take appropriate steps. ## 20. UPDATES TO THIS PRIVACY STATEMENT We may update this Privacy Statement as our products, website features, technology providers, or privacy practices evolve. The most recent version will be identified by the updated date at the beginning of this document. When material changes affect how personal information is processed, we will provide appropriate information or notices. We encourage customers to review this Statement occasionally to stay informed about our privacy practices. ## 21. CONTACT OUR PRIVACY TEAM Have a question about your personal information or privacy preferences? Our team is here to help. **VIDULUZ Privacy Team** Email: [privacy@viduluz.com](https://www.viduluz.com/privacy-policy/privacy@viduluz.com) Website: [https://www.viduluz.com](https://www.viduluz.com/) Help Center: [https://www.viduluz.com/help](https://www.viduluz.com/help) For questions about orders, deliveries, product quality, returns, or refunds: **VIDULUZ Customer Service** Email: [customerservice@viduluz.com](https://www.viduluz.com/privacy-policy/customerservice@viduluz.com) Phone: +1 (858) 800-0095 Thank you for trusting us with your information.