# Cookies policy - Link: https://www.viduluz.com/cookies/ - Published: 2026-10-27T14:07:55-05:00 - Author: Viduluz **Last updated: October 27, 2026** At VIDULUZ, we believe that a great shopping experience should be creative, seamless, and transparent. We use cookies and similar technologies to keep our online store running smoothly, provide secure shopping features, remember useful preferences, understand how visitors interact with our website, and deliver more relevant communications. This Cookie Policy explains how these technologies work, why we use them, and how you can manage your privacy choices. This Policy applies to [**https://www.viduluz.com**](https://www.viduluz.com/). For information about how we collect, use, and protect personal information, please see our Privacy Statement. ## 1. WHAT ARE COOKIES? Cookies are small text files stored on your computer, smartphone, tablet, or other device when you visit a website. They help websites remember information about your visit, such as the products in your shopping cart, login sessions, and selected preferences. We also use related technologies, including: * Tracking pixels and web beacons. * Browser local storage and session storage. * Website analytics tags. * Advertising and conversion measurement tools. * Online identifiers. * Server-side event measurement technologies. Not all these technologies place traditional cookies on your device. Some work through other technical methods, such as transmitting selected events to authorized service providers. This Policy explains these technologies together so you can understand their purposes and manage the relevant choices. ### 1.1 First-Party Cookies First-party cookies are associated with the website you are visiting. At VIDULUZ, they support features such as shopping carts, account sessions, website preferences, and certain analytics functions. ### 1.2 Third-Party Cookies Third-party cookies are associated with services provided by other companies, such as payment processors, analytics platforms, or advertising networks. These services may use their own identifiers and privacy controls. ### 1.3 Session and Persistent Cookies **Session cookies** generally expire when your browsing session ends. **Persistent cookies** remain on your device for a defined period or until you remove them. Their duration depends on the purpose and configuration of the relevant technology. ## 2. HOW WE USE COOKIES We organize cookies and similar technologies into four main categories. ### 2.1 Strictly Necessary Cookies These technologies support essential website functions, including: * Shopping cart functionality. * Secure checkout and payment processing. * Customer account authentication. * Website security and fraud prevention. * Essential session management. * Remembering privacy and consent choices. These cookies help provide the services you request and maintain the normal operation of our store. Disabling them through your browser may affect shopping cart functionality, account access, or checkout. ### 2.2 Functional Cookies Functional technologies help make your shopping experience more convenient. They may remember: * Language preferences. * Regional settings. * Currency preferences. * Display settings. * Optional personalization choices. They may also support website features that adapt information to your selected location or preferences. ### 2.3 Analytics and Performance Cookies Analytics technologies help us understand how visitors experience our website. They support activities such as: * Measuring website traffic. * Understanding product interest. * Analyzing navigation and visitor interactions. * Identifying technical or usability issues. * Improving website performance. * Understanding shopping journeys. * Measuring general campaign effectiveness. We use Google Analytics 4, Matomo, and Microsoft Clarity for website measurement and experience improvement. Optional analytics technologies are managed according to the applicable privacy preferences. ### 2.4 Marketing and Advertising Cookies Marketing technologies help us understand how our advertising performs and make our promotional communications more relevant. They support: * Advertising conversion measurement. * Campaign attribution. * Product remarketing. * Advertising audience measurement. * Understanding customer interactions with promotional content. We use advertising technologies associated with Meta, TikTok, Pinterest, X, Google Ads, and Microsoft Advertising. Where advertising technologies require consent, they are managed through the applicable privacy controls. ## 3. WORDPRESS AND WOOCOMMERCE COOKIES Our online store uses WordPress and WooCommerce. These platforms provide essential e-commerce features, including product browsing, shopping carts, checkout, and account functionality. WooCommerce uses cookies to maintain shopping sessions and support specific features. | Cookie | Purpose | Typical Duration | | `woocommerce_cart_hash` | Detects changes to shopping cart contents | Session | | `woocommerce_items_in_cart` | Helps maintain cart information | Session | | `wp_woocommerce_session_*` | Associates a visitor with their WooCommerce cart session | 2 days | | `woocommerce_recently_viewed` | Supports recently viewed product features | Session | | `store_notice[...]` | Remembers the dismissal of store notices | Session | These cookies are associated with particular shopping functions and may be created when those functions are used. ## 4. MAXMIND GEOLOCATION AND SHIPPING LOCATION VIDULUZ uses **MaxMind GeoIP technology through WooCommerce** to help determine a visitor’s approximate geographic location. This information supports a more relevant international shopping experience. ### 4.1 How Geolocation Works WooCommerce uses MaxMind geolocation data to estimate location information based on a visitor’s IP address. Depending on the available information, this may help identify an approximate country, region, or other geographic area. This technology supports functions such as: * Identifying a visitor’s approximate shopping region. * Presenting relevant shipping options. * Estimating shipping costs. * Supporting location-based tax calculations. * Improving location-related shopping settings. ### 4.2 Shipping Addresses IP-based geolocation provides an approximate location and does not independently establish a customer’s complete or exact postal address. **The shipping address entered or confirmed by the customer during checkout is used to arrange delivery and determine the applicable shipping details.** Customers should review their delivery information before completing an order. ### 4.3 Geolocation and Cookies MaxMind geolocation is a location-data service and does not necessarily require a dedicated browser cookie. WooCommerce may use session information, caching, or other technical mechanisms to support location-specific shopping features. Geolocation information is used for the shopping and delivery-related purposes described above. ## 5. PAYMENT AND CHECKOUT TECHNOLOGIES VIDULUZ uses secure payment services, including Stripe and PayPal. These providers may use cookies or similar technologies to: * Support checkout sessions. * Authenticate payments. * Detect suspicious transactions. * Prevent payment fraud. * Complete secure payment processing. Examples of cookies associated with Stripe include: | Cookie | Purpose | Typical Duration | | `__stripe_mid` | Supports payment fraud prevention and risk assessment | 1 year | | `__stripe_sid` | Supports payment session risk assessment | 30 minutes | PayPal may also use cookies and related technologies when its payment services are accessed. Payment providers manage their technologies according to their own security and privacy practices. Further information: **Stripe:** [https://stripe.com/privacy](https://stripe.com/privacy) **PayPal:** [https://www.paypal.com/privacy](https://www.paypal.com/privacy) ## 6. CLOUDFLARE SECURITY AND ZARAZ TAG MANAGEMENT VIDULUZ uses Cloudflare technologies to support website security, performance, and the management of third-party integrations. ### 6.1 Cloudflare Security Cloudflare may use technical identifiers and cookies to: * Identify suspicious traffic. * Detect automated requests. * Support security verification. * Protect website services. * Maintain reliable website operations. Examples include: | Cookie | Purpose | Typical Duration | | `__cf_bm` | Supports automated traffic and bot detection | Approximately 30 minutes of inactivity | | `cf_clearance` | Remembers successful security verification | According to security configuration | These technologies are associated with the security features used during a visitor’s session. ### 6.2 Cloudflare Zaraz We use **Cloudflare Zaraz** to manage third-party tags, analytics services, advertising integrations, and related event technologies. Zaraz helps coordinate the operation of supported integrations, including browser- based and server-side measurement services. ### 6.3 Consent Management Our consent management system organizes optional integrations according to their purposes. These purposes include analytics, functionality, and marketing. When a visitor makes a privacy selection, the relevant preferences are recorded so that the appropriate services can respond to that choice. Optional tracking technologies are managed according to the visitor’s selected consent categories. ## 7. ANALYTICS AND WEBSITE EXPERIENCE TECHNOLOGIES VIDULUZ uses analytics services to improve the usability, performance, and overall experience of our website. ### 7.1 Google Analytics 4 Google Analytics 4 helps us measure website traffic and understand how visitors interact with our online store. It may collect information about: * Pages visited. * Product interactions. * Traffic sources. * Shopping events. * General website engagement. * E-commerce conversion activity. Common Google Analytics cookies include `_ga` and `_ga_*`. These support visitor and session measurement according to their configured settings. ### 7.2 Matomo Analytics VIDULUZ uses Matomo to analyze website activity and improve the shopping experience. Matomo helps us understand: * Website visits. * Navigation patterns. * Product interest. * Traffic sources. * E-commerce activity. * General website performance. Depending on its configuration, Matomo may use cookies such as: | Cookie | Purpose | Typical Duration | | `_pk_id*` | Helps recognize returning visitors for analytics | 13 months | | `_pk_ses*` | Associates activity with a visit | 30 minutes | | `_pk_ref*` | Stores referral and attribution information | 6 months | Matomo may also operate using privacy-focused measurement configurations. ### 7.3 Microsoft Clarity VIDULUZ uses Microsoft Clarity to better understand website usability and visitor interactions. Clarity provides features such as: * Heatmaps. * Interaction analysis. * Session recordings. * Navigation insights. * Website experience analysis. These features help us identify areas where our website can be improved. Common Microsoft Clarity cookies include: | Cookie | Purpose | | `_clck` | Associates visits with a Clarity visitor identifier | | `_clsk` | Groups page views into a browsing session | Clarity may also use additional Microsoft identifiers depending on its configuration. We use appropriate privacy and consent settings to protect customer information, including sensitive checkout and account details. ## 8. META — FACEBOOK AND INSTAGRAM VIDULUZ uses Meta advertising technologies, including Meta Pixel and Conversions API, to measure campaign performance across Facebook and Instagram. These technologies help us understand interactions with our website and the effectiveness of advertising campaigns. They may support: * Product view measurement. * Shopping cart event measurement. * Purchase conversion tracking. * Campaign attribution. * Advertising audience measurement. * Relevant product remarketing. Meta technologies may use cookies such as `_fbp` and `_fbc`, together with other relevant advertising identifiers. Conversions API supports server-side transmission of selected events for advertising measurement. These services are managed according to the applicable marketing privacy preferences. ## 9. TIKTOK ADVERTISING TECHNOLOGIES VIDULUZ uses TikTok Pixel and TikTok Events API to measure advertising performance and understand relevant website interactions. These technologies help us evaluate: * Product interest. * Campaign engagement. * Shopping interactions. * Conversion events. * Advertising effectiveness. TikTok may use cookies and identifiers such as `_ttp`, `ttclid`, and `ttcsid_*`, according to its configuration. Server-side events may also be used for conversion measurement. TikTok advertising technologies are managed through the relevant marketing privacy choices. ## 10. PINTEREST ADVERTISING TECHNOLOGIES VIDULUZ uses Pinterest Tag and Pinterest Conversions API to understand the performance of advertising and product discovery campaigns. These technologies may help measure: * Visits originating from Pinterest. * Product interactions. * Shopping cart activity. * Purchase conversions. * Campaign attribution. Pinterest technologies may use cookies and identifiers such as `_pin_unauth` and` _epik`, depending on the interaction and configuration. Pinterest Conversions API supports server-side conversion measurement. Relevant tracking is managed according to the applicable marketing privacy preferences. ## 11. X ADVERTISING TECHNOLOGIES VIDULUZ uses advertising measurement technologies associated with X, formerly Twitter. These technologies help us understand interactions with campaigns and measure relevant conversion activity. Depending on the service configuration, X may use cookies, online identifiers, and related technical information. These tools are used for advertising measurement and campaign improvement. ## 12. GOOGLE ADS AND MICROSOFT ADVERTISING VIDULUZ uses Google Ads and Microsoft Advertising to measure and improve advertising campaigns. ### 12.1 Google Ads Google Ads technologies help measure advertising interactions and conversion events. These services may support: * Advertising attribution. * Purchase conversion measurement. * Campaign performance analysis. * Eligible remarketing activities. Depending on the configuration, identifiers such as `_gcl_au` may be used. ### 12.2 Microsoft Advertising / Bing Microsoft Advertising uses Universal Event Tracking (UET) to measure relevant website interactions and advertising conversions. This may include: * Visits originating from advertising campaigns. * Product interactions. * Conversion events. * General advertising performance. Common Microsoft Advertising identifiers include: | Cookie | Purpose | | `_uetvid` | Helps recognize visitor activity for advertising measurement | | `_uetsid` | Supports session-level advertising measurement | | `_uetmsclkid` | Supports attribution of Microsoft advertising clicks | These advertising technologies are managed under the relevant marketing privacy choices. ## 13. CRM AND EMAIL CAMPAIGN TRACKING VIDULUZ uses CRM to support customer communications, newsletter subscriptions, promotional campaigns, and email marketing. CRM helps us manage: * Contact subscriptions. * Email preferences. * Marketing campaigns. * Customer communication segments. * Campaign engagement. * Marketing automation. * Campaign attribution. ### 13.1 Email Open Tracking Promotional emails may include a small tracking image used to estimate whether a message has been opened. Email open tracking operates through the email experience and does not necessarily require a website cookie. ### 13.2 Email Click Tracking Links in promotional emails may contain tracking information to help us understand which content receives engagement. These measurements help us improve the relevance of our communications. ### 13.3 Campaign Attribution CRM may use cookies or other identifiers to connect website visits and purchases with previous email campaign interactions. These technologies support campaign effectiveness and revenue attribution. Where website tracking requires consent, the relevant privacy preferences are respected. ### 13.4 Managing Email Preferences Customers can unsubscribe from promotional emails through the unsubscribe link included in the message. Marketing email preferences and website cookie preferences are separate controls. Unsubscribing from promotional emails does not affect essential communications about existing orders, payments, deliveries, or customer service requests. For additional information, please refer to our Privacy Statement. ## 14. COOKIE AND TRACKING TECHNOLOGY REFERENCE The following table provides a consolidated reference to the technologies used across the VIDULUZ website. Individual cookies are created according to the relevant feature, browser interaction, and service configuration. | Provider | Cookie or Identifier Examples | Category | | WooCommerce | `woocommerce_cart_hash`, `wp_woocommerce_session_*` | Strictly Necessary | | Stripe | `__stripe_mid`, `__stripe_sid` | Strictly Necessary / Payment Security | | Cloudflare Security | `__cf_bm`, `cf_clearance` | Strictly Necessary / Security | | Cloudflare Zaraz | Consent preference identifiers | Consent Management | | MaxMind / WooCommerce | IP-based approximate geolocation | Shipping and Location Functionality | | Google Analytics 4 | `_ga`, `_ga_*` | Analytics | | Matomo | `_pk_id*`, `_pk_ses*`, `_pk_ref*` | Analytics | | Microsoft Clarity | `_clck`, `_clsk` | Analytics | | Meta | `_fbp`, `_fbc` | Marketing | | TikTok | `_ttp`, `ttclid`, `ttcsid_*` | Marketing | | Pinterest | `_pin_unauth`, `_epik` | Marketing | | X | Advertising and conversion identifiers | Marketing | | Google Ads | `_gcl_au` and related identifiers | Marketing | | Microsoft Advertising | `_uetvid`, `_uetsid`, `_uetmsclkid` | Marketing | | CRM | Email engagement and campaign attribution identifiers | Marketing | This reference identifies the technologies and common identifiers associated with our services. It is not a guarantee that every listed cookie will be stored during every visit. Cookie durations depend on the relevant provider, browser settings, and integration configuration. ## 15. YOUR COOKIE CHOICES We believe visitors should be able to understand and manage optional website technologies. Our cookie preference controls provide the following choices: ### Accept All Allow the optional cookie categories presented to you. ### Reject Optional Cookies Continue browsing and shopping with strictly necessary cookies while declining optional technologies. ### Customize Preferences Choose which optional categories you would like to allow. Your choices are used to manage the relevant technologies. ### 15.1 Changing Your Preferences You can review or change your selections through the **Cookie Settings** option on our website. When you withdraw permission for an optional category, the corresponding processing is updated for subsequent activity covered by that choice. You may also delete previously stored cookies using your browser’s settings. ### 15.2 Essential Shopping Functions Rejecting optional analytics or advertising cookies does not prevent you from using essential website functions such as shopping carts and checkout. Some optional personalization features may be unavailable. ## 16. MANAGING COOKIES THROUGH YOUR BROWSER Most browsers provide options for managing cookies and other stored website data. You can generally: * Review stored cookies. * Delete cookies. * Block third-party cookies. * Limit cross-site tracking. * Clear site data. * Adjust privacy settings. The available options depend on your browser and device. Blocking essential cookies may affect shopping cart contents, login sessions, or payment processing. Browser controls complement the privacy preferences available directly on the VIDULUZ website. ## 17. COOKIES AND PERSONAL INFORMATION Some cookies and online identifiers may be associated with personal information. Depending on the technology, this may include: * IP addresses. * Device and browser information. * Online identifiers. * Approximate geographic location. * Website interactions. * Product and shopping events. * Advertising attribution information. We process information collected through these technologies according to the relevant purposes and privacy choices. Our Privacy Statement explains how personal information is used, shared, protected, and retained. **Privacy inquiries:** [privacy@viduluz.com](https://www.viduluz.com/cookies/privacy@viduluz.com) ## 18. INTERNATIONAL PRIVACY CHOICES VIDULUZ welcomes visitors and customers from different countries. Privacy rules concerning cookies, online tracking, and personal information may vary between jurisdictions. For visitors in the European Union, applicable EU and national privacy requirements govern the use of cookies and related technologies. Visitors in other countries may also have specific privacy rights or controls concerning online tracking. If you have questions about the privacy requirements relevant to your country, please contact our Privacy Team. We will be happy to provide information and help you understand the available options. ## 19. UPDATES TO THIS COOKIE POLICY We may update this Cookie Policy as our website, technologies, or services evolve. Updates may reflect changes to: * Cookie names and expiration periods. * Website features. * Analytics services. * Advertising technologies. * Consent management. * Privacy controls. The latest version will be available on our website and identified by its updated date. When a material change requires an additional privacy choice, we will provide the appropriate opportunity to review your preferences. ## 20. RELATED POLICIES This Cookie Policy forms part of our commitment to a transparent and enjoyable shopping experience. For additional information, please review: **Privacy Statement** — How we collect, use, and protect personal information. **Terms and Conditions** — Website use and purchasing terms. **Return, Refund & Cancellation Policy** — Product quality, returns, refunds, and delivery-related procedures. > [Returns and refund policy](https://www.viduluz.com/refund_and_returns_policy/) ## 21. CONTACT US If you have questions about cookies, online tracking, or privacy preferences: **VIDULUZ Privacy Team** Email: [privacy@viduluz.com](https://www.viduluz.com/cookies/privacy@viduluz.com) Website: [https://www.viduluz.com](https://www.viduluz.com/) Help Center: [https://www.viduluz.com/help](https://www.viduluz.com/help) For order-related inquiries: **VIDULUZ Customer Service** Email: [customerservice@viduluz.com](https://www.viduluz.com/cookies/customerservice@viduluz.com) Phone: +1 (858) 800-0095 **VIDULUZ — Patterns in Motion** Thank you for shopping with us and for making informed privacy choices.